Digital & Social Media Communication - Project 3

Ng Jia Jin (0331589)
Digital & Social Media Communication
25/10/2019 - 22/11/2019 (Week 9- Week 13)
Project 3


Lecture Notes

Week 9 - 25/10/2019

For this week, we were briefed on our next project which is about four lenses. So, what is four lenses?

The 4Cs
- Company
- Category
- Consumer
- Culture

The goals of the four lenses mentioned is to connect an organisation's goals with the audience's needs and desires.


Instruction



For us, we have to find the Four Lenses for Taylor's University in order to proceed for our final project for this module.


Here is our slides of Taylor's University four lenses:





Feedback

Partners
- To look into more partners that Taylor's University has collaborated with

Culture
- To look into target audience's lifestyle and also their academic culture

Voice of the brand
- It should revolve around what people say about the brand and how they see it