Creative Brand Strategy - Project 1A

Ng Jia Jin (0331589)
Creative Brand Strategy
19/9/2019 - 17/9/2019 (Week 3- Week 4)
Project 1A


Lecture Notes

10/9/2019 (Week 3)
In this class, we were brief on our first task for this module. For our first task, we have to do a case study on a well-established local campaign/event.



Instruction



We start of this project by by conducting a case study on our chose local campaign/event while the situation analysis (SWOT) and event proposal are going to be touched in our next project. For my local event, I chose Good Vibes Festival as my local event because it's well-established and it's considered as a grand gig in Malaysia.

Case Study
Good Vibes Festival is considered as one of the most well-established music festival in the world. Since 2014, Good Vibes Festival has been having international acts from around the world and well known artists that is popular around the world. They also invited local acts to come and perform too. The festival is held at The Ranch, Genting Highland each year. This year, Good Vibes Festival will once again take place at The Ranch and the festival will be spread to 2 days, from the afternoon to the midnight each day. The aim of Good Vibes Festival is to expand Malaysia's name in the international stage and also to connect everyone with music. They also hope to expand local's act at the same time.


Presentation Slides



Feedback
The slides design are well aligned with the event gig and the presentation flow is accurate. There are enough details to the slides and the case study is well studied. It's also good that I added a "suggestion" slides for further improvement.