Digital & Social Media Communication - Project 2

Ng Jia Jin (0331589)
Digital & Social Media Communication
27/9/2019 - 25/10/2019 (Week 5- Week 9)
Project 2


Lecture Notes

Week 5 - 27/9/2019
For this week, Mr Asrizal gave us the objectives that we need to achieve via this project. For this project, we basically have to

- Highlight our students' personal stories, journeys and experiences to inspire and excite our target audience
- To promote and feature our Research & Enterprise capabilities, projects and researchers
- To share insights about Malaysia and our culture to international prospective students as well as to showcase the rich experiences they can gain from our Taylorian way of life.

Here is the brief that was given to us for this project:





Week 6 - 4/10/2019

Before starting our projects, we went to visit Growthops which is the company that handles Taylor's University website. From there, we got to learn how to build a user persona and how to build a profile.



Instruction



For this project, we have to build users personas that suits Taylor's University website. The user personas will be used to build the website and determine what contents will be put into the website to suit everyone's needs.

To start off, I listed down my persona's needs on an empathy mapping sheet.

After finishing the empathy mapping, I then went to conduct an interview regarding to my user persona.

Interview questions and answers here

Final Outcome

After the whole team has conducted interviews and compiled all the data that we need, we then proceed to build the user personas that we identified. We built our user personas based on the data that we collected from our interviewees.

Here is our group's presentation slides: