Brand Corporate Identity - Project 1A

3/4/2019 - 10/4/2019 (Week 1 - Week 2)
Ng Jia Jin (0331589)
Brand Corporate Identity
Project 1A - Presentation


Lecture Notes

10/4/2019 (Week 2) 

For this week's lecture, Ms Li Lian gave us a short lecture about what Brand Corporate Identity is about. She covered the brand history and she also gave us some examples of the evolution of some logos from the past to present. 

Here is the slide for today's lecture:




Exercises

3/4/2019 - 10/4/2019 (Week 1- Week 2)

For our first exercise, we are required to create a set of slide and do a case study of a well established logo. After reading the assignment brief, I decided to do a case study about Adidas. 

Besides that, we also need to do some research on what is:

• What is a brand?
• What is brand identity?
• What is branding? 

Project 1A Google Link here


Here is the set of slides that I've done for the 3 questions and also my case study:





Feedback

11/4/2019 (Week 2)

Ms Li Lian said that my presentation for the 3 questions are detailed and then it was well research. For my case study, she said although it's well researched, I need to include more visual reference such as advertisement and also labels. Overall, my case study is lacking in terms of visual reference wise.